It has been said time after time that content marketing is essential, not just because it works for building trust, generating leads, and cultivating customer loyalty, but also because it has become a new way to reach out to consumers.
Content has become what customers expect from the brands they interact with, so neglecting it is way riskier than investing in it.
There is no travel, food, or fashion brand that can exist today without a vibrant Instagram page, videos, or an influencer campaign.
Right now, software companies have become tech teachers with how-to videos and eBooks. And not only them, but even the financial industry has also come up with apps, online knowledge centers, and other tools just to help both individuals and business customers meet their financial target with some level of transparency and convenience that wasn’t heard of in the past 15 years.
So What Is Content Marketing?
For those who don’t know, content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a particular audience to bring traffic (new customers) to any business.
However, this can be done online via the use of social media, blogs, videos, and ebooks, with other downloadable and interactive tools that share your brand and expertise with your ideal customers.
In today’s post, we will tell you why content marketing is essential for your business and also what your business stands to gain when implemented in your marketing strategy.
It Increases Brand Reputation
Brand reputation is so vital in business, and one of the most significant benefits that show the importance of content marketing is the reputation building qualities of a good content shared. With the way the digital marketplace is busy, businesses must work to build trust with their leads and customers. The ability to build trust can help your business establish a positive brand reputation.
Note that creating custom content is an excellent way to get to know your leads and customers while building goodwill. And whenever consumers read your content, they will start developing an opinion of your brand. This happens when the content they find is engaging, educational, and valuable; they will start thinking in the same manner about your business. Therefore, the more value you provide with your content, the more comfortable you build trust with your target audience.
Another reason is, when your leads and customers start to see that you are consistently publishing content across different platforms, they start seeing you as a leader in the industry.
Good Content Helps With SEO
Think about this: what is the first thing you do when you have a problem and want a solution? Wait, let me guess!
Go to Google for the answer, right?
If I’m correct, then the moment you start creating expert content that is very useful and provides the answers people are searching for, it will help you with your organic search ranking (SEO). Note that search engines are always changing; one of the reasons why they keep on changing is that they want to deliver more and better value to users.
Once your content helps to solve their problems, you will start ranking higher, and in the end, search engines will deliver more traffic to your business. What you need to do is to ensure you keep your content up-to-date, informative, and relevant to your target audience. By so doing, it will rank higher and more prolonged in search engines. And once you’re ranking higher in search engines, you begin to spend less money on advertising to get those leads ranking in.
Good Content Goes Viral Easily
With good content, your web visitors can share with their friends on social networks; this can only happen if you are an expert in your field, meaning you know what others don’t. Once your content uniquely solves a common problem or shares a piece of important info, other businesses will likely start sharing your content, which in return makes you seem like a leader/expert. Currently, social media is quickly catching up with search engines as one of the best ways for content to reach consumers.
For this to happen, you should aim to create useful content that people want to read; once you can create content that people can share, then you’ll be way ahead of competitors.
Content Helps To Know Your Ideal Customer
Indeed, content marketing helps you to understand your ideal customers. There are lots of analytics data available which helps to strengthen your understanding of who is consuming your content. This analytic data also help you to understand how site visitors behave when they journey through your site.
With it, you can look at engagement rates on social media posts, you will know which videos people watch, which white papers and ebooks people downloaded, the blog posts they are reading and sharing with their networks of friends. Analytics provides powerful insights about your customers.
And also, by tracking which content is the most successful, you will learn more about your consumers. However, by investing in content marketing and then taking the time to become proficient with some marketing automation tools and personalization, you will be rewarded with tremendous advantages. Here are what you stand to gain:
- You will successfully create better buyer personas with which to target your audiences
- You will develop accurate buyer segmentations
- You will produce content that shows an increasing ability to target, engage, and convert.
Content Allows Customers Sell For You
Creating good content empowers your customers to sell for you and off cause, this is one of the powers of good content marketing. With good content marketing, your customers can bring you additional clients if they are happy with you. This is because you’re providing them with the right content at the right time, and since you have built trust, your audience can recommend you and bring in new customers for your business.